Finding clients can be one of the most difficult aspects of getting your virtual assistant business off the ground. There is so much more to attracting clients to your business than just having a website. Aside from building relationships you can also use a bit of creativity in how you go about getting your name out there.
Here are some tips on how you can get your business in front of prospective clients:
- Used wisely your email signature it can be a gentle type of marketing. You should include all pertinent information (a working hyperlink to your website, phone number, business name, etc.) but you can also use it as a place to include your tag line or a one-line testimonial from an existing client.
- Put together a one or two page marketing piece and have it available as a download on your website.
- Use keywords searches with tools such as Google Alerts, TalkWalker Alerts or Mention to identify potential needs your ideal clients have.
- Approach those you have built a relationship with and ask if they’d consider featuring a guest blog post from you. This gives you the advantage of having your thoughts and ideas in front of a different audience.
- Be courageous and reach out to your ideal clients directly and see if they have a need for a virtual assistant. You never know unless you ask!
- Contact other virtual assistants to see if they work with subcontractors.
- Inform your social network audiences with the types of work you (or the virtual assistant industry). It’s easy to do by sharing status updates such as: A virtual assistant can handle your monthly newsletters in Constant Contact.